“We had a pretty clear idea of what we were looking for from the system, and the EV team was extremely helpful in determining specifically what we needed. “Stu Schatz of EV tech support was instrumental in the system design, and George Georgallis worked with us on tuning the room,” Schmidt said.A compact line array system was the clear choice to minimize the visual footprint. The top priority in system design was to achieve precise coverage while maintaining the room’s elegant vibe.“Once we had the boxes in the room, they really spoke for themselves in regards to performance and aesthetic,” said Schmidt.
Mike Doucot of EV sales allowed the theater a demo period with the new system.Rob Schmidt, who handles all things technical at the Varsity, said that one key factor in choosing Electro-Voice to provide the new system was the company’s “attentiveness and interest in developing a relationship with their customer base.”.To continue building our reputation we decided to move ahead with a major audio upgrade.” So it was time to go for it and bring our venue to the next level. Visiting tour managers and audio engineers were consistently telling us that the room had the potential to be among the very best in the country of its size, with one caveat being that the audio equipment was in serious need of an overhaul. “The level of touring outfits that we were seeing was continuing to advance and still is. “Over the years the Varsity has established a reputation as a leading concert venue in the landscape of clubs in the Midwest,” said Josh Lacey, who promotes concerts and events for the venue.In its present life the Varsity features new interior lighting and architectural design details, and hosts a variety of events, including national touring acts (KT Tunstall, The Fray, Goo Goo Dolls, Imogen Heap, Suzanne Vega, etc.), local music, live theater, and special events such as weddings, fundraisers, and corporate events. The venue was upgraded and expanded in the 1930s into a 900-seat Art Deco standout, which it remains today.Originally built for vaudeville in 1915, the theater featured a compact auditorium that inspired the nickname "The Dinky." Celebrating a nearly 100-year history as a venue for live entertainment, the Varsity Theater is a Minneapolis landmark.
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