They don't really explain what these features are or how they operate, but honestly, I care more about the outcome than the mechanics of the browser, so I'm happy to not get overwhelmed.
It's fast and it has some stuff to keep me safe online. The closest it gets is telling me that its available in over 90 languages and has low system requirements. The Firefox page doesn't mention ease of use at all. In fact, the page said more than once that Chrome is easy to use and helps me get things done. Chrome works hard for me, but it's not hard for me to work Chrome. I've heard of them, so I'm already more likely to use this. This browser is made by Google, the biggest Internet company around. Here's what I now know if I'm an average user on this landing page: With easy-to-use privacy controls, Chrome lets you customise your settings and browsing experience to how you see fit.Ĭhrome helps you get things done and stay safe online. Chrome works hard to protect your data and privacy online. If, like many people, you don't, a lot of this isn't going to land.īy contrast, here are some snippets from the Google Chrome landing page: If you care about privacy, this is going to work great. In summary, Mozilla have put a lot of effort into making privacy the front-and-centre USP of their browser. And as the OP says, many people might not even know Firefox is compatible with Google services. This is one that is likely to matter for many users, but it's totally buried way down the page. The privacy stuff continues for most of the page, then we get to a list of features. Yes, speed gets a mention, but it's always a by-product of the privacy. If privacy isn't what I find most important in a browser (for example, I think many would prefer speed) then I'm already thinking this isn't for me. Just a lightning fast browser that doesn’t sell you out. No shady privacy policies or back doors for advertisers. Get the browser that protects what's important. #Firefox vs chrome 2022 free
So is this a browser? Or an ad-blocker, or what? Is Mozilla an online security company? OK, so this page isn't great, but let's say I land on a different landing page:ĭownload Firefox - Fast, Private & Free - from Mozilla. Get 2,000+ trackers off your trail - including Facebook. I scroll down to the small section about Firefox, which says: And as an average user, I'm left wondering where the web browser is. So now, even though I clicked a link for Firefox, I'm being told about Monitor, data breaches, VPNs, and Pocket, all on this supposedly Firefox-centric landing page. I'm not looking to "protect" anything I'm not after an anti-virus or spam-blocking tool. In fact, it barely focuses on the browser at all ( ). This doesn't tell me about the browser or its benefits, even though this is copy meant to encourage me onto a landing page for the browser. The search result text says:įirefox - Protect your life online with privacy-first products 
On its website, Firefox does an OK, but not great job at explaining itself to non-savvy users, and its focus on privacy could be alienating for anyone who is just not plugged into the issue of online privacy, good web citizenry, open source initiatives, or the machinations of online marketing (most people). Don't get me wrong, I think it's very important, but for most users it should probably just be a passive benefit of using Firefox, not the huge focus. Many people don't prioritise their digital privacy, so making that the unique selling point for Firefox is a mistake for many people. I also think a lot of people don't care about the issues Firefox puts front and centre.
Recent controversies obviously aren’t helping either, even though I personally like the new redesign and think it was right choice. I’m a die hard Firefox user and have been using it since version 1.x and will continue to do so but unfortunately that’s just how it is.
Even then, Apple and Microsoft are in a much better position than Mozilla in that regard. No other browser maker can compete with Chrome until they can compete with the whole Google ecosystem as well as Google’s brand recognition and that just won’t happen. Even as far as the more tech savvy crowd is concerned, discussions about alternative browsers are split between Edge, Brave and Firefox (among others) and many of them still use Chrome due to better integration with Google services as they too rely on them. Many of them don’t even know that it’s possible to use Google services in other browsers and most people heavily rely on not just Google search but the whole Google ecosystem from Docs to Gmail to YouTube. There’s no other reason, it’s really that simple.įirefox can be 10 times faster while only using 10% as much RAM and battery and they’d still use Chrome because Chrome = Google and search engine = browser to most people. They use Chrome because it’s made by Google. I oftentimes see people here asking themselves why most people are using Chrome despite all of the advantages Firefox has over it.
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